Something that has worked well for me several times (twice so far) is coming up with a catchy aphorism and then getting other people to write about it.
I need to try this again.
implementations, not representations
Turned into the article “Pass implementations, not representations” (2017) by Bevan Arps.
parse, don’t validate
This was turned into the wonderful “Parse, don’t validate” (2019) by Alexis King.
The original thing I was working on writing back in 2017 (“a type for every concept”) I never actually got around to publishing at the time. But there’s a hint of this in the early draft.